Big Meat and Big Dairy spend pittances on cutting emissions

They actually spend considerably more on greenwashing.

Global meat and dairy giants are investing just a fraction of their revenues into cutting emissions despite being among the world’s largest polluters, according to new estimates.

Company spending on advertising outstripped that on low-carbon solutions, the report by campaign group Changing Markets Foundation found, as corporations ramped up attempts to win consumers over with their green credentials.

The meat and dairy sector – responsible for over 14 percent of global greenhouse gas emissions – has come under increasing pressure in recent years to tackle major climate harms...

None of the companies in the report had targets to cut emissions that aligned with guidance from UN experts.

The report found that the sector failed to take action on tackling emissions, while also spending millions on marketing sustainability claims. Companies have seen a spate of greenwashing allegations in recent years, with multiple firms forced to pull misleading ads – including Brazilian meat giant JBS, which last year was ordered by the U.S. advertising watchdog to stop making “net zero” claims. - DeSmog